Why All Hair Colour Is Not Created Equal

Why All Hair Colour Is Not Created Equal

“Doesn’t all hair colour dry out hair?” “But the box didn’t say anything about that.”

Oh boy. When we hear this we know we’ve got some ‘splainin’ to do. As certified hair colourists, we’ve heard and seen it all.

We know box colour is convenient, but that’s all it is. Box colour is a one size fits all. Designed for a wide range of hair types and shades, there simply aren’t any guarantees that you’ll get the colour shown on the box.

That’s why the beautiful buttery shade you love on your BFF looks like orange juice on you. It’s all about understanding the make-up of hair. You must know:

• The natural level of your hair and the underlying pigment
• Skin tone
• Level of porosity
• The use of previous artificial pigments
• Percentage of gray, if any, and how resistant to colouring it may be

What’s even more difficult for us as certified hair colourists is the acceptance among box colour users that their hair is supposed to feel like straw! Nothing could be further from the truth.

Box colour uses metallic salts, which over time destroys your hair. That’s why it looks like straw. Just think about it for a minute. You know those celebrities that endorse box colour? Think of Eva Longoria, Gwen Stefani, and Beyonce.

These very savvy entrepreneurs saw an opportunity to make an easy buck. They absolutely don’t use the box colour they promote. However, they do get paid massive sums of money to promote them.

You don’t get gorgeous hair like that with an $8 box of colour! These women have stylists that use in salon colour to protect and enhance the beauty of their hair.

You do the same! Love your hair as much as we do.

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