We’re really not very geeky, but even this caught our attention. As stylists, we’ve always known that sulfates in shampoo were a bad thing. We just didn’t know how bad until now.
Sadly, 95% of shampoo and personal care manufacturers use sodium lauryl sulfate (SLS) and its family members in products. We knew that; but we didn’t know this: There are nearly 16,000 studies in the PubMed science library that document this chemical’s toxicity.
And yet, manufacturers still use it. Why? It’s cheap!
SLS was designed to clean the dirt and grime from your hair. Unfortunately, it takes its job a little too seriously. This nasty chemical dehydrates the sebaceous glands and strips your scalp of its essential oils and natural moisture.
And if you color your hair or chemically straighten it? Watch out. SLS strips the treatment from your hair. How? The chemical composition of sulfates can alter the cell structure of your scalp, which makes your hair brittle, dull, and damaged.
You’ve just wasted your money and your time.
And as far as your general health, SLS can affect your liver, kidney function, interfere with hormonal regulations, and cause numerous other subtle problems.
That’s why we never recommend over-the-counter shampoos. Our sulfate-free shampoos:
- Reduce scalp irritation and dryness
- Reduce the color fading process and make it last longer
- Reduce frizzies
- Give you soft, shiny, healthy, manageable hair
Because sulfate-free shampoos don’t lather like their conventional counterpart, it takes a little getting used to, but not long. Once you see for yourself the tremendous benefits, you’ll never want to risk the health of your hair or your body again!
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